Parikalpana: KIIT Journal of Management

Vijaya Bandyopadhyaya ¹, Ashis K. Pani ², B. B. Mishra ³

Affiliations
1 KIIT School of Management, KIIT University, Bhubaneswar- 751024, IN
2 Xavier School of Management, Jamshedpur, Circuit House Area (East), Jamshedpur 831 001, Jharkhand, IN
3 Department of Business Administration, Utkal University, Vani Vihar, Bhubaneswar, IN

Abstract

The mushrooming of management institutions in India along with systematic liberalization of higher education sector means increasing competition for institutions. Students have ample choices and are less price-sensitive and more quality conscious than ever before. Quality of an institution, as perceived by its stakeholders, thus becomes important for institutions. Different agencies worldwide are rating and ranking institutions. However, there are debates about the wide disparities between, and correctness of parameters and measurement scales used. This article is based on an empirical study conducted to identify the key quality parameters and to develop a survey instrument to assess stakeholders' perception of quality of an institution. Twenty-four parameters were identified and were grouped under five major quality dimensions - both academic and non-academic. A questionnaire was developed with these parameters. Hypotheses were tested to find the relative importance of these dimensions, as perceived by students and faculty, and the correlations among them.

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Shantanu Raj ¹, B. B. Mishra ¹

Affiliations
1 Dept. of Business Administration, Utkal University, IN

Abstract

The objective of the study is to establish the relationship between socio demographic factors and buying behavior attributes towards convenience food. The present study is cross sectional in nature. Correspondence analysis method has been used to explore the relationship between socio- demographic factor and attribute associated with packaged food buying behavior. The correspondence analysis helps in evaluating the consumer preference of numerous qualitative parameters. The socio- demographic characteristics includes education, occupation, household size, age and income. The study was conducted in Bhubaneswar and the primary data was extracted from 711 respondents. The data is nominal in nature. The respondents are student, service people, businessmen and few housewives. The entire data was collected through Google form. The results of correspondence analysis suggest that there is significant relationship between socio-demographic factor and food preference attributes towards convenience food depicted through correspondence map. The young and less educated people prefer taste n flavor, variants, convenience, affordability, quick preparation and higher shelf life in packaged food item. On the contrary people with high age and in high income bracket prefer healthiness, food safety and strictly observe food labeling while purchasing. Such people prefer home cooked meal.

Keywords

Convenience Food, Multiple Correspondence Analysis, Buying Behavior, Socio-demographic, Active Margin.

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